An explainer video is a short, animated video that explains a company’s product or service in a clear and concise manner. These videos are often used as a marketing tool to introduce a new product or to explain a complex concept in a simple and engaging way. Writing a script for an explainer video requires a clear understanding of the product or service, the target audience, and the overall message you want to convey.
Here are some steps to help you write an effective explainer video script:
Define your goal
What is the purpose of the explainer video? Are you introducing a new product, explaining a complex concept, or promoting a service? Clearly defining your goal will help you stay focused and ensure that your message is clear and relevant.
Identify your target audience
Who will be watching the explainer video? Knowing your audience will help you tailor the language and tone of the script to appeal to their interests and needs.
Research the topic
It’s important to have a thorough understanding of the product or service you are explaining in the video. Research the topic thoroughly and gather all of the necessary information you will need to include in the script.
Create an outline
An outline will help you organize your thoughts and keep your script on track. Start with an introduction that captures the attention of the viewer and clearly states the purpose of the video. Next, break the video down into sections that address the key points you want to make. Finally, conclude with a call to action that prompts the viewer to take the next step (such as visiting your website or making a purchase).
Write the script
Now it’s time to put your ideas into words. Use simple, clear language and avoid using technical jargon that may be confusing to the viewer. Use storytelling techniques, such as anecdotes and examples, to make the video more engaging and relatable.
Keep it short
An explainer video should be concise and to the point. Aim for a script that is no longer than two minutes, as this is the average attention span of most viewers.
Edit and revise
Once you have a rough draft of the script, go back and edit for clarity and conciseness. Have someone else review the script for feedback and make any necessary revisions.
Conclusion
By following these steps, you can write an effective explainer video script that effectively communicates your message to your target audience. Remember to keep it simple, focus on the key points, and use storytelling techniques to make the video engaging and memorable.
